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Customer Data

How to use your customer data to grow your business

In today’s digital age, businesses have access to more customer data than ...

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Includes never before seen book excerpt!-10

Customer Data

Customer Data: unlocking the intelligence already in your business

This article contains an unedited excerpt from our new book, Leading the ...

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Customer Behaviour

Customer Behaviour – using the psychology of customer to your advantage

As a business leader, understanding the psychology of customer behaviour is crucial ...

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Customer Behaviour

Customer behaviour – what’s really driving their decisions?

This article contains an unedited excerpt from our new book, Leading the ...

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Customer Journey

Customer journey – it’s not all about you

This article contains an unedited excerpt from our new book, Leading the ...

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Customer AdvocacyCustomer Experience

Want to keep customers? Take a leaf out of Audible’s book

Do you work really hard to get new customers? Most would say ...

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Customer Profiles

Ditch the demographics + bring back the human

This article contains an unedited excerpt from our new book, Leading the ...

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Customer Behaviour

Is too much choice, too much?

Customer choice in itself is not necessarily a bad thing. In fact, ...

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Customer Strategy

Where does the customer sit in your business?

This article contains an unedited excerpt from our new book, Leading the ...

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