Insights

Thought Leadership + Practical Advice

We love sharing our perspectives, provoking thought + inspiring action. Covering key topics
+ trends, check out our blog articles to keep you up to speed + in the know.

Do you have a customer strategy?
Customer Strategy

Do You Have a Customer Strategy?

You have a finance strategy, right? You have a marketing strategy. You …

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Customer Advocacy

Turning customers into advocates

Every business owner knows that the key to success is a loyal …

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Customer Proposition

The Imperative of a Clear Customer Proposition: Unveiling the Key to Business Success

In today’s hyper-competitive marketplace, businesses face the daunting challenge of capturing the …

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Customer Proposition

Customer Proposition: is your customer clear on who you are + what you do?

This article contains an unedited excerpt from our new book, Leading the …

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Customer Culture

Customer Culture: align your team from boardroom to back office

This article contains an unedited excerpt from our new book, Leading the …

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Customer-led Vision

Create a compelling vision for your business

A compelling vision is one of the simplest yet seemingly complex tasks …

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Customer-led Vision

Customer-led Vision: Putting customer at the heart of everything you do

This article contains an unedited excerpt from our new book, Leading the …

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Customer Advocacy

Customer advocacy: The ‘f’ word + the crystal ball for your business

This article contains an unedited excerpt from our new book, Leading the …

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Customer ExperienceCustomer Service

10 tips for creating exceptional customer experiences

We have something to share with you. People don’t buy products anymore. …

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