Who is serving your customers?

Who is serving your customers?

 We recently had some routine maintenance done on our Customer Frame vehicle + had an interesting experience we wanted to share.  THE CUSTOMER…Now, for those of you who have met Pete, you’d know that he’s a bit of a car nut + pretty picky about who he lets touch...
How hard do you push your customers for business?

How hard do you push your customers for business?

 How hard do you push your customers for business?Let’s put it another way –Do you ever get so busy talking about yourself that you forget to listen to your customer? SELL SELL SELL How often do businesses get caught up telling us why we should buy from them – shoving...
Are you burning through your customers?

Are you burning through your customers?

 Do you feel like you’re on a hamster wheel of chasing customers, winning them over then losing them?Over the years, it’s been drummed into you that marketing + sales is the be all + end all of customer.That by pursuing them, telling them what they want to hear, then...
How to Alienate Customers?

How to Alienate Customers?

When a customer chooses to transact with you, you have an opportunity… You have an opportunity to deliver on their expectations You have an opportunity to delight them by exceeding those expectations + you have an opportunity to get them coming back over + over +...
The Dangers of a Transaction Mindset

The Dangers of a Transaction Mindset

Last week, we talked about transactions vs relationships with customers. + how when times are good, businesses can often inadvertently switch to a transaction mentality, just to get the sales processed + the paperwork done.But how does this impact how your customers...

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