The signature program for CEOs’, CCOs + senior leaders who are charged with, or inspired by, driving customer-led change within their organisation.

The no-nonsense masterclass for leaders who want to reorient their organisation around what matters most – the customer.

Australia's Dynamic Duo

Sueanne Carr + Peter Turner

Do you feel like your organisation is:

Do you feel like
you are:

Chances are -

your organisation has lost sight of the
ultimate reason it exists – your customer

What is True North?

Some say when you find your True North, you discover your authentic self. It’s a combination of your
purpose + your beliefs. You decide what you value most in life + put that at the forefront. We believe the
same can be said for your business.

Take our FREE

Customer-led Blindspot Roadtest

In just 5 minutes, get a sense of where you are on your customer-led journey by taking our FREE Customer-led Blindspot Roadtest. Do it alone, do it with your senior leaders or with your entire team – trust us, you’ll be amazed what comes up for you in this short exercise.

The best three hours you’ll spend on your organisation this year –


Change the course of your organisation’s future by finding your gaps, focusing your efforts + fixing your issues.

Reorient your organisation around what matters most - your customer, + change the course of your future to realise your true potential.

Customer Strategy


Engaging, educating + energising, this program, led by Sueanne + Peter, Australia’s Dynamic Duo of Customer Experience, will help you reframe your organisation + accelerate forward to becoming truly customer-led.

Through our signature process based on our Customer Strategy Framework™, we’ll help you find the gaps, focus your efforts + develop a plan to fix the issues holding you back.

Forget flailing + flicking between solutions, this session will change the way you do business. Reframe the way you see your business, your team + your customers.

The Details

This no-nonsense management workshop is for CEOs, CCOs, business owners + senior leaders who want to get their leadership team back on track + re-aligned with their strategic objectives.

The customer at the front, the business follows. The closer this proximity, the greater your success. This is a strategy challenge – not a tactical, operational one. To be truly customer-led, you must first take stock and assemble yourself around the customer, putting them at the centre. But, like everything in this world, nothing is static.

Customers are always moving and this is where the gold is in being customer-led. Yes, you need to assemble around them, but your organisation needs to have the agility to move with them, their changing preferences, expectations and needs. It requires building customer capabilities – not just operational band-aids.

This management workshop works best with your senior leadership team + their first level functional managers, either in two separate sessions or together (depending on numbers + your situation). We work closely with you to help you decide who should be in the room for the best outcome.

It’s a half day management workshop that will fundamentally change the way you do business.

We guide you through our signature process based on our Customer Strategy Framework™ to help you find the gaps, focus your efforts, + develop a plan to fix the issues holding you back. By doing this with your senior leadership team, you gain insight into how each function sees their role in customer, the challenges they face + the roadblocks that keep them from achieving their full potential.

We help you reframe your organisation, remove the internal barriers + put the customer at the heart of your strategic decision making + direction.

Undertaken as a live, in-person workshop-style session, it runs for 3 hours total.

Delivered by the Founders of Customer Frame, known as Australia’s Dynamic Duo of Customer-led Transformation, it is an engaging, educating + energising session.

Each participant leaves with a minimum of nine concrete actions they can take within their function to drive collective change.

Past participants have told us it’s the best 3 hours they’ve spent out of their business.

The cost includes all in-session materials including our comprehensive workbook, pen + a couple of little surprises along the way.

Each participant is given a comprehensive workbook in which to capture their perspectives + thoughts on how customer-led the organisation is today, + what they can do in their role to improve.

The workbook also includes our benchmark tool, the Customer Maturity Scale, to help leaders gauge how their organisation stacks up against best practice. It concludes with a focused action plan where participants capture specific actions they can take to drive the organisation to become more customer-led.


The management workshop takes place at a venue chosen by the client. Sometimes our clients use their own boardrooms, other times they prefer to go off-site to limit distractions.

The Customer-led Accelerator can be easily integrated into corporate retreats + strategy off-sites + can be a great starter to the main agenda, to get everyone on the same page.

Through the Customer-led Accelerator, we regularly see organisations generate over 100 practical + tangible actions for improvement, shared across teams + functions + owned by the leaders to take forward.

Your organisation will be benchmarked against the Customer Strategy Maturity Scale with a clear handle on the current level of maturity + the actions required to move up the scale. This becomes a great reference point to track your progress against, year on year.

Your senior leadership team will walk away feeling energised, excited + reconnected with why you do what you do, your strategic objectives + organisational purpose. Previously disengaged, disconnected leaders, leave feeling part of the collective effort, reenergised by their role + importance in the organisation’s future + ready to take action.

Due to the strategic nature of the program, this session is not designed for frontline or support level staff. It’s not Customer Service training, though a need to level up your team’s service delivery may come out of it!

Clients who have undertaken the program with their senior leaders often ask us to come back + run it with their middle management level – we’ve seen this work exceptionally well for organisations with multiple layers. If this is you, we’d highly recommend it! It ensures the change in mindset + effort is deeply ingrained within the organisation.

At CF, we believe that being a customer-led organisation starts at the top – why? Because it’s intrinsically linked with your strategy, your vision + your values.

Take our FREE

Customer-led Blindspot Roadtest

Assess where your organisation is right now, is it truly customer-led?

The Customer-led

Accelerator Options

Level One

Workshop Only

$9,950 + GST

Level TWO

Accelerated Program

$12,950 + GST


Integrated Program

$24,950 + GST

Limited Time Offer!

Be One of the First 10 to Book Your Program

Get the Integrated Program (worth $24,950) for only $12,950+GST

What You'll Come Away With

Sueanne Carr


A globally accomplished
strategy professional with an impressive reach of transforming market-leading brands.

Peter Turner


One of the vanguards of customer-led change, with over 25 years experience in consulting projects with global brands across the world.

Take our FREE

Customer-led Blindspot Roadtest

Assess where your organisation is right now, is it truly customer-led?

The Authorities on becoming


our new book - AVAILABLE NOW!

Written for brave business leaders who are charged with, or inspired by, driving customer-led change, this book will give you strategies + tools to engage your entire organisation, beyond your Customer Services Team.

No more internal apathy, fragmented teams or passing the buck, this book gives you the roadmap to engage your entire team on the journey to becoming truly customer-led.

Based on our experience with businesses + organisations of all shapes + sizes from both here + abroad, we challenge the status quo + show you how customer is an organisation competency, not just a service function.

Hear From Our

Incredible Clients...

“The best three hours out of your week to focus on what’s important to your business from people who care and have got a significant amount of experience in this space. It’s challenging + helped me find gaps I never knew we had.”
Nerida Trappett
Rivers Insurance Brokers
“If you really want to break through all the fluff – bring in the experts of Customer Frame! This workshop really makes you step back + ask yourself the questions you’ve never thought of asking but are critical to growing your business. Forget people who tell you they’re customer experience experts – these guys are the real deal!”
John Knight
MD + Co-Founder
“It was fantastic! It was interactive! I’ve never done that before. I’ve never
been to a workshop that focused solely on the customer. Never. It’s completely unique. I couldn’t recommend it more.”
Tyson Cobb
Practice + Pixels

Take TheNext Step!

I want to accelerate to being

Customer-led now!

Not sure yet?

Let's have a chat!

Want to know

Where You Are Today?

Assess your organisation through our FREE
Customer Strategy Starter Kit