Council is a key catalyst to region recovery.
Now more than ever, Councils need to understand their customers, beyond faceless statistics to who they are + what they need to thrive in these uncertain times.
This increased pressure is generating greater strain on Council resources. With a larger volume of enquiries, a need to attract new investment, higher demand for development approvals + a struggling business community, now is the time to make a bigger difference.
How do you do more with the resources you have? How do you ensure you’re making the greatest impact for your community + your region?
At Customer Frame, we believe the key to economic recovery lies in customer. Why? Because the customer is the ultimate reason organisations + businesses exist.
Councils are not a monopoly + customers have a choice. They can leave (+ take their economic value with them) or worse, they can stay + undermine all that you are trying to achieve.
Focus on customer + do more with less.
Councils that are truly Customer-led enjoy greater community trust + confidence, lower avoidable contact + resource waste, enhanced public reputation + higher employee satisfaction + engagement.
For the community, it helps to develop civic pride, a greater respect for Council + a better quality of life.