How to Alienate Customers?

How to Alienate Customers?

When a customer chooses to transact with you, you have an opportunity… You have an opportunity to deliver on their expectations You have an opportunity to delight them by exceeding those expectations + you have an opportunity to get them coming back over + over +...
The Dangers of a Transaction Mindset

The Dangers of a Transaction Mindset

Last week, we talked about transactions vs relationships with customers. + how when times are good, businesses can often inadvertently switch to a transaction mentality, just to get the sales processed + the paperwork done.But how does this impact how your customers...
Are you ignoring your positive customer reviews?

Are you ignoring your positive customer reviews?

Earlier this week we were running our applauded Experience Development Workshop with a group of business owners + business leaders to help them create exceptional experiences for their customers. CUSTOMER REVIEWSOne of the things that regularly comes up in discussions...