The Dangers of a Transaction Mindset
Last week, we talked about transactions vs relationships with customers. + how when times are good, businesses can often inadvertently switch to a transaction mentality, just to get the sales processed + the paperwork done.But how does this impact how your customers...
Do you have a transaction mindset or a relationship mindset when it comes to your customers?
Do you have a transaction mindset or a relationship mindset?We’re a curious bunch at Customer Frame + we love having conversations with clever business people. A recent conversation with one of our clients – a respected player in the automotive retail industry – got...
When customer delight turns to disappointment…
Earlier this week, we snuck out of the office for a milestone anniversary lunch (ssh, don’t tell the boss!). We chose somewhere special – not super expensive, but not your average lunch...
Are you ignoring your positive customer reviews?
Earlier this week we were running our applauded Experience Development Workshop with a group of business owners + business leaders to help them create exceptional experiences for their customers. CUSTOMER REVIEWSOne of the things that regularly comes up in discussions...