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Customer Proposition

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Customer Proposition

The Imperative of a Clear Customer Proposition: Unveiling the Key to Business Success

In today’s hyper-competitive marketplace, businesses face the daunting challenge of capturing the ...
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Book Excerpt Blog _Main Image Version_2
Customer Proposition

Customer Proposition: is your customer clear on who you are + what you do?

This article contains an unedited excerpt from our new book, Leading the ...
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