In today’s hyper-competitive marketplace, businesses face the daunting challenge of capturing the attention + loyalty of customers. To thrive in this environment, having a clear customer proposition is more crucial than ever before. A customer proposition serves...
Customer choice in itself is not necessarily a bad thing. In fact, having a wide variety of options for customers to choose from can be a positive aspect of a market economy, as it allows customers to find products or services that better meet their individual needs...
