


Customer advocacy: The ‘f’ word + the crystal ball for your business
This article contains an unedited excerpt from our new book, Leading the Customer-led Revolution, due out on 24 May. We hope you enjoy it! Let's talk about the ‘f’ word... It’s always great to open a workshop or keynote event saying that you’re going to talk about the...
Want to keep customers? Take a leaf out of Audible’s book
Do you work really hard to get new customers? Most would say yes.But do you work hard to keep the customers you have? Maybe not so much.Don’t worry, it’s very common. Most of the business + senior leaders we encounter are caught up in the trap of customer...
Customer Satisfaction vs. Customer Advocacy
Customer satisfaction and customer advocacy are two terms that are often used interchangeably in the business world, but they are not the same thing. While customer satisfaction is important for any business, customer advocacy takes things to the next level. Let’s...