Turning customers into advocates

Turning customers into advocates

by

Every business owner knows that the key to success is a loyal customer base. But how do you turn customers into advocates? Advocates are customers who not only love your products or services but are willing to go the extra mile to promote them to others. In this...
Customer Satisfaction vs. Customer Advocacy

Customer Satisfaction vs. Customer Advocacy

by

Customer satisfaction and customer advocacy are two terms that are often used interchangeably in the business world, but they are not the same thing. While customer satisfaction is important for any business, customer advocacy takes things to the next level. Let’s...
Better Than A Crystal Ball (Well, Almost)

Better Than A Crystal Ball (Well, Almost)

by

Despite some of the technical drawbacks and scientific debate about the efficacy of Fred Reicheld’s Net Promoter Score (see here), it’s interesting to see how many businesses miss the point. It’s About Predicting The Future And, to my knowledge, there is nothing out...