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Customer Advocacy

We love sharing our perspectives, provoking thought + inspiring action. Covering key topics
+ trends, check out our blog articles to keep you up to speed + in the know.

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Customer AdvocacyCustomer Strategy

Beware the new pandemic!

When we talk about pandemics, we think Covid. But there’s a new ...

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Customer AdvocacyCustomer Strategy

Artificial Intelligence (AI): A Driver of The Customer-led Revolution

In today’s tech-driven world, Artificial Intelligence (AI) has emerged as a catalyst ...

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Customer Advocacy

Turning customers into advocates

Every business owner knows that the key to success is a loyal ...

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Customer Advocacy

Customer advocacy: The ‘f’ word + the crystal ball for your business

This article contains an unedited excerpt from our new book, Leading the ...

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Customer AdvocacyCustomer Experience

Want to keep customers? Take a leaf out of Audible’s book

Do you work really hard to get new customers? Most would say ...

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Customer Advocacy

Do you charge what you’re worth? Do your customers value what you do?

Do you ever see things + think to yourself, ‘some people are ...

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Customer Advocacy

Customer Satisfaction vs. Customer Advocacy

Customer satisfaction and customer advocacy are two terms that are often used ...

CUSTOMER FRAME BUSINESS CUSTOMERS Better than a crystal ball (well, almost)

Customer Advocacy

Better Than A Crystal Ball (Well, Almost)

Despite some of the technical drawbacks and scientific debate about the efficacy ...

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