Do You Have a Customer Strategy?

Do You Have a Customer Strategy?

You have a finance strategy, right? You have a marketing strategy. You likely have a people + culture strategy. + a technology strategy. But for the ultimate reason you exist – your customer – do you have a strategy? A customer strategy is a carefully planned approach...
Turning customers into advocates

Turning customers into advocates

Every business owner knows that the key to success is a loyal customer base. But how do you turn customers into advocates? Advocates are customers who not only love your products or services but are willing to go the extra mile to promote them to others. In this...
Create a compelling vision for your business

Create a compelling vision for your business

A compelling vision is one of the simplest yet seemingly complex tasks for any business leader. Without a shared vision, your people will appear rudderless, pulling in different directions or even against each other. Let’s break it down.A vision statement outlines the...