You have a finance strategy, right? You have a marketing strategy. You likely have a people + culture strategy. + a technology strategy. But for the ultimate reason you exist – your customer – do you have a strategy? A customer strategy is a carefully planned approach...
Every business owner knows that the key to success is a loyal customer base. But how do you turn customers into advocates? Advocates are customers who not only love your products or services but are willing to go the extra mile to promote them to others. In this...
In today’s hyper-competitive marketplace, businesses face the daunting challenge of capturing the attention + loyalty of customers. To thrive in this environment, having a clear customer proposition is more crucial than ever before. A customer proposition serves...
This article contains an unedited excerpt from our new book, Leading the Customer-led Revolution, due out on 24 May. We hope you enjoy it! Who are you? Does your team know? Do your customers know? If you’re not clear on who you are, how can you expect your customer to...
This article contains an unedited excerpt from our new book, Leading the Customer-led Revolution, due out on 24 May. We hope you enjoy it! Culture eats strategy for breakfast It’s a famous quote + one we know is used often, but it’s a good one. Truth is, you can...
A compelling vision is one of the simplest yet seemingly complex tasks for any business leader. Without a shared vision, your people will appear rudderless, pulling in different directions or even against each other. Let’s break it down.A vision statement outlines the...
