Are you burning through your customers?

Are you burning through your customers?

 Do you feel like you’re on a hamster wheel of chasing customers, winning them over then losing them?Over the years, it’s been drummed into you that marketing + sales is the be all + end all of customer.That by pursuing them, telling them what they want to hear, then...
The Dangers of a Transaction Mindset

The Dangers of a Transaction Mindset

Last week, we talked about transactions vs relationships with customers. + how when times are good, businesses can often inadvertently switch to a transaction mentality, just to get the sales processed + the paperwork done.But how does this impact how your customers...
Are you ignoring your positive customer reviews?

Are you ignoring your positive customer reviews?

Earlier this week we were running our applauded Experience Development Workshop with a group of business owners + business leaders to help them create exceptional experiences for their customers. CUSTOMER REVIEWSOne of the things that regularly comes up in discussions...

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