Now is not the time to get the experience so wrong

Now is not the time to get the experience so wrong

As a Customer Strategy Maverick, it makes me frustrated + somewhat angry to think that some businesses still think they can get away with 1970’s sales tactics. And, what’s worse, think that that is okay?! Customers have every piece of information at their fingertips...
The Customer Experience starts with the Customer Journey

The Customer Experience starts with the Customer Journey

Hey, why are YOU in business?    When we ask this question, we hear the same things over + over – ‘to make money’, ‘for profit’, ‘lifestyle’, ‘to leave a legacy’… … but rarely do we hear ‘for our customers’. Customers are the ultimate reason any...
Business Strategy vs Operational Strategy

Business Strategy vs Operational Strategy

  Close the gap between business strategy + operations How Are You Feeling In Your Business Today? Are you: Noticing a disjoint between your business + operational strategies? Feeling like reality is falling short of the dream? Not achieving the results you’d...
Why Customers Are Important To Business

Why Customers Are Important To Business

Does your business struggle with declining sales? Poor customer reviews? A disengaged team? Technology or market disruption? Customers Are The Biggest Disruptor Of All Don Peppers, author + founding partner of customer-centric consultancy Peppers + Rogers, believes...

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