


How to Take Care of the Customers You Have
Customers need to know you care, so take care of them. Two simple facts when it comes to customers that you need to know when trying to figure out how to take care of them in times of crisis [+ always]. The customer is yours to lose (so take care of them) Customers...
Now is not the time to get the experience so wrong
As a Customer Strategy Maverick, it makes me frustrated + somewhat angry to think that some businesses still think they can get away with 1970’s sales tactics.

The Customer Experience starts with the Customer Journey
Hey, why are YOU in business? When we ask this question, we hear the same things over + over – ‘to make money’, ‘for profit’, ‘lifestyle’, ‘to leave a legacy’… … but rarely do we hear ‘for our customers’. Customers are the ultimate reason any...
Business Strategy vs Operational Strategy
Close the gap between business strategy + operations How Are You Feeling In Your Business Today? Are you: Noticing a disjoint between your business + operational strategies? Feeling like reality is falling short of the dream? Not achieving the results you’d...