In our last blog, we posed the question – do you make it hard for potential customers to do business with you?It’s not our style to pose these tough questions + not give you some ideas of how to answer them or how to avoid them, so here goes!This week, we’re...
We’ve been talking a lot recently about the best ways to stop losing customers, so we thought we’d change it up a bit + do a short run down for you on how to engage with your customers.Here’s our top tips for engaging with your customers.They’re simple but...
Do you feel like you’re on a hamster wheel of chasing customers, winning them over then losing them?Over the years, it’s been drummed into you that marketing + sales is the be all + end all of customer.That by pursuing them, telling them what they want to hear, then...
Last week, we talked about transactions vs relationships with customers. + how when times are good, businesses can often inadvertently switch to a transaction mentality, just to get the sales processed + the paperwork done.But how does this impact how your customers...
Do you have a transaction mindset or a relationship mindset?We’re a curious bunch at Customer Frame + we love having conversations with clever business people. A recent conversation with one of our clients – a respected player in the automotive retail industry – got...
Earlier this week, we snuck out of the office for a milestone anniversary lunch (ssh, don’t tell the boss!). We chose somewhere special – not super expensive, but not your average lunch...
