Ditch the demographics + bring back the human

Ditch the demographics + bring back the human

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This article contains an unedited excerpt from our new book, Leading the Customer-led Revolution, due out in May. We hope you enjoy it! Ditch the demographics + bring back the human We see it everyday in businesses + experience it often as customers – being...
Why Build Customer Profiles?

Why Build Customer Profiles?

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 Do you know much about your customers beyond basic demographics?Most people know at least a little about their customers – their age, where they live, family structure, maybe household income…But did you know that by understanding your customers beyond these basic...