This article contains an unedited excerpt from our new book, Leading the Customer-led Revolution, due out on 24 May. We hope you enjoy it! Culture eats strategy for breakfast It’s a famous quote + one we know is used often, but it’s a good one. Truth is, you can...
A customer-led culture is an essential component of any successful business. Whether you call it customer-centric, customer-focused or customer-led – it is a culture that places the customer at the centre of everything the organisation does. It ensures that...
