Home > Blog

Insights

Thought Leadership + Practical Advice

We love sharing our perspectives, provoking thought + inspiring action. Covering key topics
+ trends, check out our blog articles to keep you up to speed + in the know.

Customer Advocacy

Turning customers into advocates

Every business owner knows that the key to success is a loyal ...

View Post

Customer Proposition

The Imperative of a Clear Customer Proposition: Unveiling the Key to Business Success

In today’s hyper-competitive marketplace, businesses face the daunting challenge of capturing the ...

View Post

Customer Proposition

Customer Proposition: is your customer clear on who you are + what you do?

This article contains an unedited excerpt from our new book, Leading the ...

View Post

Includes never before seen book excerpt!-10

Customer Culture

Customer Culture: align your team from boardroom to back office

This article contains an unedited excerpt from our new book, Leading the ...

View Post

Customer-led Vision

Create a compelling vision for your business

A compelling vision is one of the simplest yet seemingly complex tasks ...

View Post

Customer-led Vision

Customer-led Vision: Putting customer at the heart of everything you do

This article contains an unedited excerpt from our new book, Leading the ...

View Post

Customer Advocacy

Customer advocacy: The ‘f’ word + the crystal ball for your business

This article contains an unedited excerpt from our new book, Leading the ...

View Post

Customer ExperienceCustomer Service

10 tips for creating exceptional customer experiences

We have something to share with you. People don’t buy products anymore. ...

View Post

Customer Experience

Customer experience: step into your customer’s shoes + get the full picture

This article contains an unedited excerpt from our new book, Leading the ...

View Post

Download Our free Starter Kit Now!

Download the Starter Kit now to explore our framework, do a quick assessment of where you are today + work out your next steps.