Insights

Customer Strategy

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Customer Strategy

Business Strategy vs Operational Strategy

Close the gap between business strategy + operations How Are You ...

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Customer Strategy

Why Customers Are Important To Business

Does your business struggle with declining sales? Poor customer reviews? A disengaged ...

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Customer Strategy

Customers Are At The Heart Of Business Growth – Part 2

Last week we talked about the importance of putting customers at the ...

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Customer Strategy

Customers Are At The Heart Of Business Growth… Be Sure To Treat Them So

The Numbers Don’t Lie Bet you’ve heard that: 70% of buying experiences ...

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Customer Strategy

Remaining Relevant In Changing Times

Part of being future proof + having a sustainable business is about ...

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Customer Strategy

A Fresh Approach For Economic Development

Local and Regional Councils have always been pretty serious when it comes ...

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Customer Strategy

Does Branson Have 20/20/20 Vision?

Before we start – no Sir Richard Branson doesn’t have an extra ...

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Customer Strategy

Spray + Pray Has Had Its Day

In a recent customer workshop with a group of businesses, we posed ...

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Customer Strategy

Transaction Vs Experience: Are You Tomorrow’s Commodity?

In my early career, I was given some great advice about what ...

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