The Dangers of a Transaction Mindset
Last week, we talked about transactions vs relationships with customers. + how when times are good, businesses can often inadvertently switch to a transaction mentality, just to get the sales processed + the paperwork done. But how does this impact how your customers feel about you? How does it impact them coming back? SO YOU GOT THEM THE FIRST TIME […]
Do you have a transaction mindset or a relationship mindset when it comes to your customers?
Do you have a transaction mindset or a relationship mindset? We’re a curious bunch at Customer Frame + we love having conversations with clever business people. A recent conversation with one of our clients – a respected player in the automotive retail industry – got us thinking about this precise topic… TRANSACTION VS RELATIONSHIP In good times – when a business is […]
When customer delight turns to disappointment…
Earlier this week, we snuck out of the office for a milestone anniversary lunch (ssh, don’t tell the boss!). We chose somewhere special – not super expensive, but not your average lunch grub either. It was a special occasion after all. GREAT FIRST IMPRESSIONS On arrival, we were greeted + promptly shown to our table, which had sweeping views + a beautiful aspect. We ordered some […]
How attitude can save your business
There’s so much we can’t control in business these days, but we can control our attitude Providing a good customer experience can be a challenge for any business. Whether you’re a general business selling standard products, such as a supermarket, or a five star hotel selling unique experiences, customer experience can be tough to […]
How to Take Care of the Customers You Have
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ collapsed=”off”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Customers need to know you care, so take care of them. Two simple facts when it comes to customers that you need to know when trying to figure out how to take care of them in […]
The Customer Experience starts with the Customer Journey
Hey, why are YOU in business? When we ask this question, we hear the same things over + over – ‘to make money’, ‘for profit’, ‘lifestyle’, ‘to leave a legacy’… … but rarely do we hear ‘for our customers’. Customers are the ultimate reason any of us are in business. If you don’t believe […]
Transaction vs Customer – which one do you choose?
It’s tough being a coffee shop in a world full of coffee shops. So, how do you differentiate yourself? One business we met recently has it all figured out. Paradox Coffee Roasters in Surfers Paradise – where the service is warm + friendly, the food is delicious + affordable, + the babycinos are FREE. So what’s so […]
Visit Sunshine Coast Identity Workshops
Over the past few months, we’ve been lucky enough to work with one of our favourite clients in one of our favourite destinations – how great is that!? The CF team have been working with Visit Sunshine Coast to help define the sub-region identities within the wider Sunshine Coast proposition. Through full day workshops, we […]
Business Strategy vs Operational Strategy
Close the gap between business strategy + operations How Are You Feeling In Your Business Today? Are you: Noticing a disjoint between your business + operational strategies? Feeling like reality is falling short of the dream? Not achieving the results you’d planned? Finding it harder to keep staff rowing in the same direction? Hearing […]
