Enhance Your CX with Two Powerful Words
Did you know that you can enhance your CX with two powerful words? Yes, that’s right – two simple, yet powerful words. What are these two magic words, we hear you ask. Thank You. A simple message of ‘Thank you for your business’ can be one of the most powerful things you can do to help […]
Customer Data As An Asset
https://youtu.be/xUDVB5U0-tI Do you see your customer data as an asset or a pain in the @ss..et? 🙂 At CF, we believe customer data is a hugely under-valued + under-used resource in business. + look, there’s a good reason for that…. because it’s kinda boring, right… + overwhelming at times… sometimes there’s too much of […]
Are you ignoring your positive customer reviews?
Earlier this week we were running our applauded Experience Development Workshop with a group of business owners + business leaders to help them create exceptional experiences for their customers. CUSTOMER REVIEWS One of the things that regularly comes up in discussions with CEOs, MD’s + business leaders is around customer reviews + in particular, how […]
The Italian chef + a likely model for business in times of COVID-19
Meet Danny. Relocated from Sydney to the Sunshine Coast, he runs a fantastic restaurant called Mr Mancino in the heart of Coolum Beach. Like many of us in business, this time of crisis has brought many a challenge. On a recent Experience Review trip for an iconic accommodation provider on the Sunshine Coast we ventured […]
Now is not the time to get the experience so wrong
As a Customer Strategy Maverick, it makes me frustrated + somewhat angry to think that some businesses still think they can get away with 1970’s sales tactics.
Customer Scorecard – it’s here!
This month, we launched our brand spanking new customer scorecard – helping businesses understand how customer-led they are today. The first of its kind, the Customer Capability Scorecard is a short-but-powerful online survey that gets right to the heart of the issue – how customer-led is your business? Starting purely with the Real Estate industry, […]
Meeting Of The Minds
Since starting in customer-led transformation back in 2007, we’ve always admired + followed the work of Don Peppers + Martha Rogers as thought leaders in our field. Well – in true CF ‘be brave’ style, we made it happen this month. We caught up with Don over a coffee (or three!) + discussed all things […]
VTIC Visitor Servicing Summit – Bendigo 2018
I was chuffed to be invited to speak at this year’s VTIC Visitor Servicing Summit. In true CF style – instead of us talking – we brought in our customer to share their journey + the real-life challenges we’ve helped them overcome. Enter stage-right Karen Oliver from Murray Regional Tourism. In a somewhat world-first, Peter […]
Murray Region – Visitor Servicing Transformation
August saw yet another trip down to the marvellous Murray region, helping to round off the first phase of Visitor Servicing Transformation work. The first of it’s type (that we’re aware of) in Australia, the progressive team from the Murray are working with us to truly put the customer at the heart of their strategic […]
