There’s so much we can’t control in business these days, but we can control our attitude Providing a good customer experience can be a challenge for any business. Whether you’re a general business selling standard products, such as a supermarket, or...
This month, we launched our brand spanking new customer scorecard – helping businesses understand how customer-led they are today. The first of its kind, the Customer Capability Scorecard is a short-but-powerful online survey that gets right to the heart of the...
Since starting in customer-led transformation back in 2007, we’ve always admired + followed the work of Don Peppers + Martha Rogers as thought leaders in our field. Well – in true CF ‘be brave’ style, we made it happen this month. We caught up with Don over a...
I was chuffed to be invited to speak at this year’s VTIC Visitor Servicing Summit. In true CF style – instead of us talking – we brought in our customer to share their journey + the real-life challenges we’ve helped them overcome. Enter...
Over the past few months, we’ve been lucky enough to work with one of our favourite clients in one of our favourite destinations – how great is that!? The CF team have been working with Visit Sunshine Coast to help define the sub-region identities within...
August saw yet another trip down to the marvellous Murray region, helping to round off the first phase of Visitor Servicing Transformation work. The first of it’s type (that we’re aware of) in Australia, the progressive team from the Murray are working...
