How attitude can save your business

There’s so much we can’t control in business these days, but we can control our attitude   Providing a good customer experience can be a challenge for any business. Whether you’re a general business selling standard products, such as a supermarket, or...
Customer Scorecard – it’s here!

Customer Scorecard – it’s here!

This month, we launched our brand spanking new customer scorecard – helping businesses understand how customer-led they are today. The first of its kind, the Customer Capability Scorecard is a short-but-powerful online survey that gets right to the heart of the...
Meeting Of The Minds

Meeting Of The Minds

Since starting in customer-led transformation back in 2007, we’ve always admired + followed the work of Don Peppers + Martha Rogers as thought leaders in our field. Well – in true CF ‘be brave’ style, we made it happen this month. We caught up with Don over a...
VTIC Visitor Servicing Summit – Bendigo 2018

VTIC Visitor Servicing Summit – Bendigo 2018

I was chuffed to be invited to speak at this year’s VTIC Visitor Servicing Summit. In true CF style – instead of us talking – we brought in our customer to share their journey + the real-life challenges we’ve helped them overcome. Enter...
Visit Sunshine Coast Identity Workshops

Visit Sunshine Coast Identity Workshops

Over the past few months, we’ve been lucky enough to work with one of our favourite clients in one of our favourite destinations – how great is that!? The CF team have been working with Visit Sunshine Coast to help define the sub-region identities within...
Murray Region – Visitor Servicing Transformation

Murray Region – Visitor Servicing Transformation

August saw yet another trip down to the marvellous Murray region, helping to round off the first phase of Visitor Servicing Transformation work. The first of it’s type (that we’re aware of) in Australia, the progressive team from the Murray are working...

Get the magic to your inbox

Join us to receive the latest in Customer Strategy from our team.

All killers - no fillers.

Once a month, only the good stuff.

You have Successfully Subscribed!