


Now is not the time to get the experience so wrong
As a Customer Strategy Maverick, it makes me frustrated + somewhat angry to think that some businesses still think they can get away with 1970’s sales tactics.

Transaction vs Customer – which one do you choose?
It’s tough being a coffee shop in a world full of coffee shops. So, how do you differentiate yourself? One business we met recently has it all figured out. Paradox Coffee Roasters in Surfers Paradise – where the service is warm + friendly, the food is...
Customer Service Is Not The Problem – You Are!
For many years, customer service has been an add-on for many business – that (un)necessary cost to keep those pesky customers happy. We even developed metrics that (we think) tell us how well it runs. Call durations, time to answer, first time resolution and our...