The Evolution of Customer Needs: What does it tell us?

The Evolution of Customer Needs: What does it tell us?

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History can provide valuable insights into customer needs and how they have evolved over time. By studying the past, we can gain a better understanding of the factors that have influenced customer preferences and behavior and how companies have adapted to meet their...
Changing things up to stand out from the crowd

Changing things up to stand out from the crowd

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Virgin Australia Brings On Wonderful Nice. Is that the best we can hope for? Have you seen the latest Virgin Australia ads, friends?You know the one, it goes a little like this:  A man in the airport check-in queue yawns. Someone on the loudspeaker says ‘Have a nice...
Customer Data As An Asset

Customer Data As An Asset

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 Do you see your customer data as an asset or a pain in the @ss..et? 🙂At CF, we believe customer data is a hugely under-valued + under-used resource in business.+ look, there’s a good reason for that…. because it’s kinda boring, right… + overwhelming at times…...