The Customer Experience starts with the Customer Journey

The Customer Experience starts with the Customer Journey

Hey, why are YOU in business?    When we ask this question, we hear the same things over + over – ‘to make money’, ‘for profit’, ‘lifestyle’, ‘to leave a legacy’… … but rarely do we hear ‘for our customers’. Customers are the ultimate reason any...
Transaction vs Customer – which one do you choose?

Transaction vs Customer – which one do you choose?

It’s tough being a coffee shop in a world full of coffee shops. So, how do you differentiate yourself? One business we met recently has it all figured out. Paradox Coffee Roasters in Surfers Paradise – where the service is warm + friendly, the food is...
Visit Sunshine Coast Identity Workshops

Visit Sunshine Coast Identity Workshops

Over the past few months, we’ve been lucky enough to work with one of our favourite clients in one of our favourite destinations – how great is that!? The CF team have been working with Visit Sunshine Coast to help define the sub-region identities within...
Business Strategy vs Operational Strategy

Business Strategy vs Operational Strategy

  Close the gap between business strategy + operations How Are You Feeling In Your Business Today? Are you: Noticing a disjoint between your business + operational strategies? Feeling like reality is falling short of the dream? Not achieving the results you’d...
IN FRAME – Shot House, Mooloolaba

IN FRAME – Shot House, Mooloolaba

Ah, coffee… A common conversation piece of CF. Our lifeblood. The bringer-together of friends, both business + personal. The fuel of brilliance + creativity. Of solutions. For those who know us, we are constantly on the hunt for good coffee. We get around. It’s...

Get the magic to your inbox

Join us to receive the latest in Customer Strategy from our team.

All killers - no fillers.

Once a month, only the good stuff.

You have Successfully Subscribed!