How attitude can save your business

There’s so much we can’t control in business these days, but we can control our attitude   Providing a good customer experience can be a challenge for any business. Whether you’re a general business selling standard products, such as a supermarket, or...
How to Take Care of the Customers You Have

How to Take Care of the Customers You Have

Customers need to know you care, so take care of them. Two simple facts when it comes to customers that you need to know when trying to figure out how to take care of them in times of crisis [+ always]. The customer is yours to lose (so take care of them) Customers...
The Customer Experience starts with the Customer Journey

The Customer Experience starts with the Customer Journey

Hey, why are YOU in business?    When we ask this question, we hear the same things over + over – ‘to make money’, ‘for profit’, ‘lifestyle’, ‘to leave a legacy’… … but rarely do we hear ‘for our customers’. Customers are the ultimate reason any...
Transaction vs Customer  – which one do you choose?

Transaction vs Customer – which one do you choose?

It’s tough being a coffee shop in a world full of coffee shops. So, how do you differentiate yourself? One business we met recently has it all figured out. Paradox Coffee Roasters in Surfers Paradise – where the service is warm + friendly, the food is...
Visit Sunshine Coast Identity Workshops

Visit Sunshine Coast Identity Workshops

Over the past few months, we’ve been lucky enough to work with one of our favourite clients in one of our favourite destinations – how great is that!? The CF team have been working with Visit Sunshine Coast to help define the sub-region identities within...

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