Customer Satisfaction vs. Customer Advocacy

Customer satisfaction and customer advocacy are two terms that are often used interchangeably in the business world, but they are not the same thing. While customer satisfaction is important for any business, customer advocacy takes things to the next level.  Let’s look at the difference between customer satisfaction and customer advocacy, and why both are […]

Why is Customer Experience important to businesses?

In today’s competitive marketplace, businesses are finding it increasingly difficult to differentiate themselves from their competitors. One way to stand out from the crowd is by providing exceptional customer experiences. Customer experience (CX) refers to the overall experience that customers have with a business, from the first interaction to the last. A positive customer experience […]

7 ways to build customer-centric capability in an organisation

In today’s competitive business environment, building a customer-centric capability is essential for any organisation that wants to succeed.  A customer-centric organisation is one that puts the customer at the heart of everything it does. It is an organisation that listens to its customers, understands their needs, and delivers products and services that meet those needs.  […]