find your

The signature program for CEOs’, CCO’s + senior leaders who are charged with, or inspired by, driving customer-led change within their organisation.


limited time offer only

  • 00Days
  • 00Hours
  • 00Minutes
  • 00Seconds

What is True North?

Some say when you find your True North, you discover your authentic self. A combination of your purpose + your beliefs. You decide what you value most in life + put that at the forefront.

Do you feel like
your organisation is:

Do you feel like
you are:

Chances are - your organisation has lost sight of its True North.

The best three hours you’ll spend on your organisation this year – guaranteed!

Get your senior leaders back on track in just three hours.
Get your team aligned + focused around the ultimate reason you exist – your customer.
Reconnect with why you started your journey in the first place.
Fall back in love with what you do, who you do it with + who you do it for.

Change the course of your organisation’s future by finding your gaps, focusing your efforts + fixing your issues.

The Details

This no-nonsense masterclass is for CEOs, CCOs, business owners + senior leaders who want to get their leadership team back on track + re-aligned with their strategic objectives.

Finding your True North can mean many things.

Originally meaning the north point on a physical compass, Bill George from Harvard Business School explains that finding your true north is about following your internal compass.

For us, we found this description below + quite frankly, couldn’t say it better ourselves…

Some say when you find your true north, you discover your authentic self. A combination of your purpose + your beliefs. You decide what you value most in life + put that at the forefront. (Ref:


This same description can be used to describe your organisation’s True North.

As an organisational leader, finding your true north is about finding who you truly are as an organisation + what you stand for. It’s about being true to yourself + why you do what you do as a business, then presenting that to the outside world to connect with your customers (who ideally, will be on the same wavelength as you).

It’s a profound concept + one that we connect with on so many levels. We invite you to do the same, because once you connect with your True North + get your team connected, you’ll always be able to right yourself, no matter the storms or challenges you face.

This masterclass works best with your senior leadership team + their first level functional managers, either in two separate sessions or together (depending on numbers + their situation). We work closely with you to help you decide who should be in the room for the best outcome.

It’s a half day masterclass that will fundamentally change the way you do business.

We guide you through our signature process based on our Customer Strategy Framework™ to help you find the gaps, focus your efforts, + develop a plan to fix the issues holding you back.

By doing this with your senior leadership team, you gain insight into how each function sees their role in customer, the challenges they face + the roadblocks that keep them from achieving their full potential.

We help you reframe your organisation, remove the internal barriers + put the customer at the heart of your strategic decision making + direction.

Undertaken as a live, in person workshop-style session, it runs for 3 hours total.

Delivered by the Founders of Customer Frame, known as Australia’s Dynamic Duo of Customer Experience, it is an engaging, educating + energising session.

Each participant leaves with a minimum of nine concrete actions they can take within their function to drive collective change.

Past participants have told us it’s the best 3 hours they’ve spent out of their business.

The cost includes all in-session materials including our comprehensive workbook, pen + a couple of little surprises along the way.

Each participant is given a comprehensive workbook in which to capture their perspectives + thoughts on how customer-led the organisation is today, + what they can do in their role to improve.

The workbook also includes our benchmark tool, the Customer Maturity Scale, to help leaders gauge how their organisation stacks up against best practice. It concludes with a focused action plan where participants capture specific actions they can take to drive the organisation to become more customer-led.

The masterclass takes place at a venue chosen by the client. Sometimes our clients use their own boardrooms, other times they prefer to go off-site to limit distractions.

Find Your True North can be easily integrated into corporate retreats + strategy off-sites + can be a great starter to the main agenda, to get everyone on the same page.

Our True North Programs see organisations generate over 100 practical + tangible actions for improvement, shared across teams + functions and owned by the leaders to take forward.

Your organisation will be benchmarked against the Customer Strategy Maturity Scale with a clear handle on the current level of maturity + the actions required to move up the scale. This becomes a great reference point to track your progress against, year on year.

Your senior leadership team will walk away feeling energised, excited + reconnected with why you do what you do, your strategic objectives + organisational purpose. Previously disengaged, disconnected leaders, leave feeling part of the collective effort, reenergised by their role + importance in the organisation’s future + ready to take action.

Due to the strategic nature of the program, this session is not designed for frontline or support level staff. It’s not Customer Service training, though a need to level up your team’s service delivery may come out of it!

Clients who have undertaken the program with their senior leaders often ask us to come back and run it with their middle management level – this can definitely work!

At CF, we believe that being a customer-led organisation starts at the top – why, because it’s intrinsically linked with your strategy, your vision + your values.

Find Your True North



$ 12,950
  • Masterclass
  • Report
  • Check-in (1 hour)*
  • *One month after Masterclass


$ 9,950
  • Masterclass


$ 24,950
  • Masterclass
  • Report
  • Check-in
  • 6 months coaching*
  • *2 hours per month

What You'll Come Away With

Find Your True North

Engaging, educating + energising, this masterclass, led by Sueanne + Peter, Australia’s Dynamic Duo of Customer Experience, will help you find your True North.

Through our signature process based on our Customer Strategy Framework™, we’ll help you find the gaps, focus your efforts + develop a plan to fix the issues holding you back.

Forget flailing + flicking between solutions, this session will change the way you do business. Reframe the way you see your business, your team + your customers.

What does finding your True North mean? Some say when you find your True North, you discover your authentic self. A combination of your purpose + your beliefs. You decide what you value most in life + put that at the forefront.





A globally accomplished strategy professional with an impressive reach of transforming market-leading brands.





One of the vanguards of customer-led change, with over 25 years experience in consulting projects with global brands across the world.


Hotel Director
Great Ocean Road Region

“The best day out of your business, on your business”

Restaurant Owner
Redlands Coast Region

“Not what I expected – so much better from the usual industry programs”

Business Owner
Moreton Bay Region

“I’ve learnt more in this one day than in my two years of my Management Diploma!”

What Can I Do?

I want to find my
True North now!

Not sure if this is for you? Have a call

© 2024 CUSTOMER FRAME. All rights reserved