Now is not the time to get the experience so wrong
As a Customer Strategy Maverick, it makes me frustrated + somewhat angry to think that some businesses still think they can get away with 1970’s sales tactics.
Customer Scorecard – it’s here!
This month, we launched our brand spanking new customer scorecard – helping businesses understand how customer-led they are today. The first of its kind, the Customer Capability Scorecard is a short-but-powerful online survey that gets right to the heart of the...
Meeting Of The Minds
Since starting in customer-led transformation back in 2007, we’ve always admired + followed the work of Don Peppers + Martha Rogers as thought leaders in our field. Well – in true CF ‘be brave’ style, we made it happen this month. We caught up with Don over a...
VTIC Visitor Servicing Summit – Bendigo 2018
I was chuffed to be invited to speak at this year’s VTIC Visitor Servicing Summit. In true CF style – instead of us talking – we brought in our customer to share their journey + the real-life challenges we’ve helped them overcome. Enter...
