This month, we launched our brand spanking new customer scorecard – helping businesses understand how customer-led they are today. The first of its kind, the Customer Capability Scorecard is a short-but-powerful online survey that gets right to the heart of the...
Since starting in customer-led transformation back in 2007, we’ve always admired + followed the work of Don Peppers + Martha Rogers as thought leaders in our field. Well – in true CF ‘be brave’ style, we made it happen this month. We caught up with Don over a...
I was chuffed to be invited to speak at this year’s VTIC Visitor Servicing Summit. In true CF style – instead of us talking – we brought in our customer to share their journey + the real-life challenges we’ve helped them overcome. Enter...
August saw yet another trip down to the marvellous Murray region, helping to round off the first phase of Visitor Servicing Transformation work. The first of it’s type (that we’re aware of) in Australia, the progressive team from the Murray are working...
Part of being future proof + having a sustainable business is about remaining relevant to your customer in changing times. Technology advances, changing customer expectations, global-localisation, (anti-)social media, global warming + industry disruption are all...
