The Imperative of a Clear Customer Proposition: Unveiling the Key to Business Success
In today’s hyper-competitive marketplace, businesses face the daunting challenge of capturing the attention + loyalty of customers. To thrive in this environment, having a clear customer proposition is more crucial than ever before. A customer proposition serves...
Customer Proposition: is your customer clear on who you are + what you do?
This article contains an unedited excerpt from our new book, Leading the Customer-led Revolution, due out on 24 May. We hope you enjoy it! Who are you? Does your team know? Do your customers know? If you’re not clear on who you are, how can you expect your customer to...
Create a compelling vision for your business
A compelling vision is one of the simplest yet seemingly complex tasks for any business leader. Without a shared vision, your people will appear rudderless, pulling in different directions or even against each other. Let’s break it down.A vision statement outlines the...