Needs Vs Wants… There’s A Big Difference

CUSTOMER FRAME CUSTOMER BUSINESS CUSTOMER STRATEGY Needs vs Wants… there’s a big difference

We ran a customer journey workshop recently with one of our clients and we touched on the difference between customer needs and wants. A very bright bunch, and leaders in their field, our client instantly started quoting intellectual ideas such as Maslow’s hierarchy (amongst others). And this is where theory and the reality of day-to-day […]